More and more marketers are turning to the Internet and getting great results. Consider these Industry highlights:

No medium since television has penetrated 50% of U.S. households as quickly as the Internet: 8 years.

In 2006, U.S. advertisers spent $16.7 billion on Internet advertising, more than in the entire outdoor advertising industry. For the past several years, revenue growth has been trending at better than 30% each year. Some pundits predict Online ad spending will surpass Radio by 2010.

Studies show that almost half of marketers plan to decrease spending in traditional advertising channels like magazines and direct mail.

Online advertising offers the benefits of traditional media… plus some key added benefits:

• The reach and visual impact of television
• The frequency of radio
• The brand awareness of outdoor and print
• The targeting capabilities of direct marketing

Plus, the ability to directly connect with:

• Consumers who are online doing research on planned purchases
• Consumers who are a click away from your product or service
• Consumers who see ads integrated with relevant content
• Consumers who can be targeted based on their behavior

Your target audience is online right now. Shouldn’t you be there too?

Source: eMarketer, June 2006. Note: eMarketer benchmarks its US online advertising spending projections against the IAB/ PwC data, for which the last full year measured was 2005