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LION makes Local Online Advertising Easy

LION Overview

Our Services

  • Campaign Strategy
  • Market Research
  • Media Planning and Buying
  • Creative Services
  • 3rd Party Ad-Serving
  • Ad Trafficking
  • Campaign Optimization
  • Single Point Invoicing and Billing
  • Detailed Delivery Analysis
  • Search Engine Marketing

Frequently Asked Questions

What websites do you work with?
We are a true independent organization not affiliated with any company, publisher group or website with over 8,000 websites indexed in our media buying database. We work with the sites that will get the best results for your client. MORE

What types of Online campaigns do you do?
Our national, regional and local clients all have one thing in common; they want indisputable results from online campaigns. Most have specific markets or geographies as the focus of their campaign. Our unique customized online marketing solutions continually deliver. MORE

Do you work on Political campaigns?
Our business is uniquely tailored to reaching voters in specific states, regions and districts. MORE

Can I test your capabilities?
We work with Advertising Agencies and direct clients all across the country. We would be thrilled to include you in our growing list of satisfied customers. MORE


In the Press

Media Inc.- February 2008
Local retail advertisers know that the Internet is the future, but they face the challenge of learning a new way to advertise. For years they have employed newspaper, television, radio, and direct mail to bring customers into their stores. Lately, these methods have been losing their effectiveness. Newspapers suffer from dwindling readership, television stations and cable have to deal with TiVo, radio is fragmented due to satellite radio, and the cost of direct mail is increasing as the price of paper and postage continues to climb. Full Article…
Radio & Records- February 2008
Like any form of marketing, the key is doing it correctly. Just as a misplaced TV or radio spot will not reach its target audience, neither will a misplaced Internet ad. Just as a single radio spot on a single radio station will not move the needle of client success, neither will a single banner on a single Web site. So what’s the secret sauce in a successful online advertising program? Understanding the client’s objectives and the Web Site’s capabilities are just the beginning of the process. Here are 10 ingredients that I’ve identified from running hundreds, if not thousands, of Internet advertising campaigns through the years: Full Article…
Dealer Marketing Magazine- February 2008
With the effectiveness of the local newspaper dwindling, many dealers are looking for opportunities online. The Internet is the number one opportunity for most dealers across the country today. The complexity of understanding how to market on the Internet, however, means that most dealers are in �test mode� when it comes to online marketing. Here are a few terms you should know, and some ideas to help you move beyond test mode. Full Article…
Washington CEO - February 2008
In the rush to take advantage of new and emerging media, LION New Media (LNM) has found and exploited a niche. “It’s been difficult for national clients to place a buy across local media websites,” says Conrad Jungmann, co-founder of LION New Media. “They have different rates, different ad-buying technologies, different billing. We built a database that allowed us to standardize a buy in a local market.” Full Article…
Marketing - January 2008
Last week’s report released by the Internet Advertising Bureau made it very clear that Internet advertising has arrived. Online revenues topped $5 billion in the Q3 of 2007 and are expected to exceed $6 billion in Q4. Both are industry records and industry pundits predict it is just the beginning. Some analysts say Internet revenues will double from more than $21 billion in 2007 to $42 billion in 2011. Others say that projection is conservative. Without doubt, this is an industry poised for exponential growth in the upcoming years as more and more companies are aligning budgets to reap the many benefits of online advertising. Full Article…